Fashion Princess Bella Hadid has scored the starring role in DKNY’s latest campaign

The IMG model was revealed as the face of DKNY’s Spring 17 ads shot by Collier Schorr.

Bella Hadid has that somewhat ’90s supermodel vibes. She has gone from strength to strength the last couple of years, being chosen for countless campaigns and runway walks and this is yet another string to her bow. Between starting her own clothing line with Chrome Hearts and starring in campaigns with Moschino, Zadig & Voltaire and Fendi, we didn’t think it could get any better until we saw her starring DKNY‘s latest advertising campaign. She’s the Fashion Princess.

Bella Hadid behind the scenes at the DKNY SS17 Campaign shoot

DKNY‘s Spring Summer 2017 advertising campaign featuring the 20-year-old beauty is captured on the streets of New York by fashion photographer Collier Schorr, who also did the honors for Saint Laurent. DKNY’s Spring collection “is inspired by Midtown in New York — steely gray buildings set against a vibrant blue sky strikes a feeling of optimism and hope.” Hadid looks every bit the stylish New Yorker in a fierce new DKNY campaign. The ads feature her walking confidently down a city street. She is seen flawless and strong, she’s the brand’s modern-day heroine, navigating the crazy-busy streets of Manhattan.

Courtesy of DKNY

Schorr said she understood the concept of DKNY on the street “because the story is about the freedom and creativity we associate with New York.” Having worked with Bella and her brother Anwar (whom she “adored”), the photographer said she and Hadid “both had some apprehension about being on the street. It’s not my comfort zone to have so little control and for Bella there is no way to have a private moment on the street. At one point, my assistants and some paparazzi got into a heated argument. Everyone felt very protective of Bella. And Bella herself was protective of the pictures wanting our shoot to be our own, and not fodder for paparazzi,” Schorr said. “It was all very hectic and very New York and that’s probably how it was meant to be.”

Courtesy of DKNY

Morris Goldfarb, Chief Executive Officer and Chairman of G-III Apparel Group, said, “Bella Hadid represents the evolution of DKNY under the leadership of G-III. She is confident, contemporary and socially relevant. We are thrilled to have her representing DKNY to bring back the power and energy to the brand.”

Courtesy of DKNY
Press Play: See Bella Hadid’s DKNY Campaign and scroll down to take a peek at some behind the scenes shots.

Bella Hadid behind the scenes DKNY SS17 Campaign.
Bella Hadid behind the scenes at the DKNY SS17 Campaign shoot
Bella Hadid behind the scenes  at the DKNY SS17 Campaign shoot
Bella Hadid behind the scenes at the DKNY SS17 Campaign shoot
Hadid will make an in-store appearance at DKNY’s SoHo store tonight.
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