‘Smart, but street smart’. LV x Supreme collaboration is real and it just hit the runway.
‘NY street style and French savoir-faire.’ Louis Vuitton is officially collaborating with the New York skateboarding brand Supreme. The French fashion house unveiled the LV x Supreme FW17 collection as part of LV’s 2017 Fall/Winter menswear show in Paris Men Fashion Week on Thursday. This collab further cements the brand’s ability to blur the true definition of “luxury.”
Designed by Kim Jones (LV Creative Director) in collaboration with Supreme, Jones is the latest director of a major fashion house to tap into street and pop culture, and given the history of these brands and the power of their logos, this may be the hype-iest collaboration of the century: a coming together of two giants, the street smarts of Supreme and the high-end Vuitton.
“You can’t have the conversation of NY men’s wear without Supreme, because it’s such a massive global phenomenon,” said Jones in an interview with WWD of a company that once received a cease-and-desist letter from the French house over its use Vuitton-like prints on skateboards.
Jones recalled his first memories of the skate and streetwear brand as a student working in a shop in London. “I used to work when I was at college unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all along in my life.” says Jones. “The strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling works together perfectly.” That “pop art feeling” is not new for LV, which has partnered with artists like Takashi Murakami, Scott Campbell and Yayoi Kusama.
The collection incorporates Supreme’s signature red-and-white color scheme and New York-inspired feel.
The partnership includes a a collection that mix the two brands’ logos with a number of accessories like scarves, hats, bandanas, gloves, belts, sneakers, and even monogrammed skateboards.
Also denim and camo jackets, denim baseball jerseys that are printed with a mix of LV monograms and the Supreme box logo and a box logo t-shirt.
Co-branded leather handbags (such as backpacks and fanny packs styled over the shoulder), a holdall and messenger bag, a skate deck equipped with an LV Trunk, and smaller leather accessories, such as red LV x Supreme wallets and iPhone cases.
A red Louis Vuitton bespoke trunk is home to a monogram skateboard.
Louis Vuitton x Supreme collection will drop on Monday, July 17, and will be sold exclusively through select Louis Vuitton stores, and possibly additional temporary locations such as pop-up shops. “We’ll probably make separate stores in areas where both of them are popular,” says Jones. Unlike prior Supreme collabs, this one will not be available at Supreme’s stores or online.