First Look: Louis Vuitton x Supreme

‘Smart, but street smart’. LV x Supreme collaboration is real and it just hit the runway.

‘NY street style and French savoir-faire.’ Louis Vuitton is officially collaborating with the New York skateboarding brand Supreme. The French fashion house unveiled the LV x Supreme FW17 collection as part of LV’s 2017 Fall/Winter menswear show in Paris Men Fashion Week on Thursday. This collab further cements the brand’s ability to blur the true definition of “luxury.”

Louis Vuitton x Supreme sketch by American artist Gordon Flores

Designed by Kim Jones (LV Creative Director) in collaboration with Supreme, Jones is the latest director of a major fashion house to tap into street and pop culture, and given the history of these brands and the power of their logos, this may be the hype-iest collaboration of the century: a coming together of two giants, the street smarts of Supreme and the high-end Vuitton.

A look from LVMenFW17 collection by Kim Jones designed in collaboration with Supreme. Ph: Harley Weir

“You can’t have the conversation of NY men’s wear without Supreme, because it’s such a massive global phenomenon,” said Jones in an interview with WWD of a company that once received a cease-and-desist letter from the French house over its use Vuitton-like prints on skateboards.

Louis Vuitton x Supreme

Jones recalled his first memories of the skate and streetwear brand as a student working in a shop in London. “I used to work when I was at college unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all along in my life.” says Jones. “The strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling works together perfectly.” That “pop art feeling” is not new for LV, which has partnered with artists like Takashi Murakami, Scott Campbell and Yayoi Kusama.

The collection incorporates Supreme’s signature red-and-white color scheme and New York-inspired feel.

Mixed logo Louis Vuitton x Supreme

The partnership includes a a collection that mix the two brands’ logos with a number of accessories like scarves, hats, bandanas, gloves, belts, sneakers, and even monogrammed skateboards.

Louis Vuitton x Supreme Fashion Show

Also denim and camo jackets, denim baseball jerseys that are printed with a mix of LV monograms and the Supreme box logo and a box logo t-shirt.

Louis Vuitton x Supreme Fashion Show
Louis Vuitton x Supreme gloves
Travis Scott in Supreme x Louis Vuitton Box Logo Shirt
Louis Vuitton x Supreme Box Logo Shirt
Louis Vuitton x Supreme scarf

Co-branded leather handbags (such as backpacks and fanny packs styled over the shoulder), a holdall and messenger bag, a skate deck equipped with an LV Trunk, and smaller leather accessories, such as red LV x Supreme wallets and iPhone cases.

Louis Vuitton x Supreme Fashion Show
Louis Vuitton x Supreme bag 
Louis Vuitton x Supreme: the looks from the collection.
Louis Vuitton x Supreme Fashion Show
Louis Vuitton x Supreme Fashion Show
Louis Vuitton x Supreme Fashion Show
Louis Vuitton x Supreme Fashion Show
Louis Vuitton x Supreme Rucksack
David Beckham and Kate Moss front row at Louis Vuitton x Supreme Fashion Show

A red Louis Vuitton bespoke trunk is home to a monogram skateboard.

Louis Vuittonx Supreme skateboard trunk

Louis Vuitton x Supreme collection will drop on Monday, July 17, and will be sold exclusively through select Louis Vuitton stores, and possibly additional temporary locations such as pop-up shops. “We’ll probably make separate stores in areas where both of them are popular,” says Jones. Unlike prior Supreme collabs, this one will not be available at Supreme’s stores or online.

The Louis Vuitton Men’s Fall-Winter 2017 Fashion Show by Kim Jones featuring pieces designed in collaboration with Supreme is now live at louisvuitton.com (Film by HarleyWeir).