Burberry’s New Beauty Girl: Iris Law

Jude Law and Sadie Frost’s 16-year-old daughter is the new face of Burberry’s Beauty campaign.

Here’s another cool teen in the fashion and beauty scene: sixteen-year-old Iris Law is the new face of Burberry Beauty’s Liquid Lip Velvet matte-cream color range.

Behind the scenes for Burberry (Photo courtesy of Burberry / Angelo Penetta)

Like so many other millennial model kids with famous parents, Jude Law and ex-wife Sadie Frost’s daughter just landed her first-ever major beauty campaign. The rising British model, who stepped out on the fashion scene last year with her debut campaign for the British brand Illustrated People, starred in the latest Miu Miu’s resort collection lookbook, alongside Victoria’s Secret model Taylor Hill and was linked to Chanel last summer, but the Burberry role will no doubt catapult her standing within the fashion industry.

Burberry’s Liquid Lip Velvet campaign starring Iris Law shot by Angelo Pennetta

Law “honoured” to be Burberry Global Beauty Ambassador: “The Burberry Liquid Lip Velvet campaign is my first-ever-advertising campaign and so I was really excited about the shoot and starring in it,” she said. Christopher Bailey, Burberry chief creative and chief executive officer, cited Law’s “infectious creative energy” and “authentic British attitude” as the reason she was selected as the newest model in the Burberry Beauty family. Shot by photographer Angelo Pennetta in London, the campaign itself is in keeping with Burberry’s signature fresh-faced, effortless approach with Law wearing minimal make-up, aside from the very striking and chic red lip.

Burberry’s Liquid Lip Velvet campaign starring Iris Law

It’s also the first campaign for the brand’s Liquid Lip Velvet, a new bold, matte liquid lipstick range that cames in a variety of striking colors. A velvet finish lipstick collection packaged in a traditional bullet. The 14 shade collection is Burberry’s first foray into liquid lipsticks in the airiest formula ever, a growing category within the make-up industry that promises eight-hours of high-pigment, matte colour.

Burberry Liquid Lip Velvet (Burberry / Angelo Pennetta)

A look at some of the available lip colors from Burberry Beauty. (Burberry / Angelo Pennetta)

Law follows in the footsteps of previous A-list Burberry Beauty faces, including british supermodels Cara Delevingne, Lily Donaldson, Rosie Huntington-Whiteley to front the brand’s latest hot lip launch. “I love that Burberry supports young British talent and it is great to be able to be yourself, but I also enjoyed the transformation and the whole creative process, too.” Law said. But the brand is no stranger to the teen influencer, having made significant investments in the Beckham celebrity kids.