The reality star just launched Good American, a Size-Inclusive Denim Line. ‘I’m Fighting for the Real Girls’, she says.
And these jeans are good news: good cuts, good legs, good waist! The so called “Good Squad”.
Sizes are an illusion, so forget about them and go get what fits you. “Some call it a new silhouette; we think of it as embracing the body you were given.”
Inspired by their belief that every body deserves to be shown off, friends and collaborators Khloé Kardashian and Emma Grede cofounded Good American, a line of premium denim for sizes 0 to 24. Contour waistbands, stitching details and special fabrications give each pair a precise fit designed to flatter every curve. “A new definition of sexy.”
“There is no one size fits all”, says Khloé. “The Good Squad is a group of badass women who are individuals. They’re confident within themselves. I love that our girls are girls of all ethnicities and heights and sizes and blondes, brunettes, whatever you are. I love how confident they are.”
Khloé’s passion for an inclusive premium denim line was inspired by her own struggle to find jeans that worked for her body type: “I used to be a girl that would walk into a boutique and they didn’t have my size of denim and I was really body shamed into being too overweight. I couldn’t fit into their denim. So I’m fighting for all the real girls and all the girls with hips and curves, yes!”
Priced between $149 – $205, Good American features a range of styles from the perfect white jeans to slouchy boyfriend to distressed to classic black skinnies. “What was so crucial to Emma and I is creating a designer denim that was still trendy, and cool, and edgy that went into a variety of sizes that for some reason, the market feels like they don’t need to produce, which is really unfair.”
As for this, Khloé hopes the industry starts to take notice of the Good American sizing model to expand the product available to women. “I know it’s going to be more competition but we want the designers to copy us and hopefully expand their line into larger sizes and to real woman sizes and to really embrace this trend. We want it to be a trend forever.”
Khloé Kardashian launched her denim line in front of hundreds of fans at an event hosted by Nordstrom in LA’s shopping center The Grove.
More info: https://www.goodamerican.com
The line is available exclusively at Nordstrom and Nordstrom.com.